The obvious reason for designer perfumes is to impress and to lure the reverse sexual activity and each advertisement chosen blatantly uses sex to advertise their respective products. The French Connection advertisement shows a man in bed with a actually elated cleaning lady. The advertisement also has precise obvious sexual implications. In the Azzaro advertisement, there is a man shown at a womans doorstep. The ref is supposed to assume that the man is over at the womans come in for a hot date. There is not any parable in the advertisements but there is metonymy in both. Each cologne advertisement is basically saying that if you use our cologne you go away attract women. The companies are implying that the lineament of the cologne ties together with the quality of your sex life.
Since the French Connection advertisement is marketing a fragrance for him and her they decided to use a man and woman in their commercial. The advertisement shows a man and woman in bed cuddling and smiling like theyre having a bang-up time. They decided to make the picture black and white which fits very nicely with the nature of the commercial. With the two people being half naked and bear, the black and white color compliments the infixed look of the advertisement. The text for the advertisement is very clever.
They use a fill on words using the phrase displace to bed but replacing the word sent with smelling because the product being marketed is a fragrance. Using a play on words in their advertisement works very well because it goes with the how the company already uses a play on letters for their logo fcuk to catch peoples attention.
The advertisement may not be visually striking but it most in all likelihood catches the attention of most of the magazines readers...
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