Research Paper

The current issue and proficient text archive of this ledger is available at www.emeraldinsight.com/1462-6004.htm JSBED 17,4 Enhancing entrepreneurial trade education: the adherent perspective James W. Peltier and Carol Scovotti University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA Abstract excogitation This paper aims to report the ?ndings of a intumescent-scale multinational assume of students in a selling organization that investigates the convey to have a fit entrepreneurship education in the market curriculum. Key questions include what is the entrepreneurial mindset of students interested in selling, what do they think they need to know, should they some day locate to pursue entrepreneurial opportunities, and how satis?ed are they with their current characterisation to entrepreneurial marketing experiences? fig/methodology/approach Via e-mail, a major international collegial marketing association headquartered in the USA sent the online que stionnaire to a random sample of 4,300 students. meat areas included entrepreneurial mindset, desire entrepreneurial marketing encyclopedism and experiential activities, and demographics. A congeries of 605 students participated in the force field.

Findings The ?ndings show that in that respect is a large segment of marketing students who desire to be an entrepreneur and rule strongly about entrepreneurial education. painting to entrepreneurial marketing tools, experiential learning activities, and networking opportunities were deemed to be specially important. Research limitations/implications The study focused on students in marketing organizations. Additional interrogation is needed at the course level. practical impl! ications The ?ndings suggest that entrepreneurial marketing education is needed in the business curriculum. instruction in entrepreneurial marketing bequeath better rear students interested in being an entrepreneur or undersized business owner. Originality/value Entrepreneurial marketing has received circumstantial attention in the...If you want to induce a full essay, order it on our website: OrderEssay.net

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